Separating a product and its marketing

Marketing is just that – marketing. It can be direct sales, store-based or network.


The product is actually the consumable that needs to be marketed.


To date, most MLM companies do both. They produce products and also do their own marketing, MLM style. All the big names are setup this way.


However, the new trend is to separate the particular product from its marketing. TeamBuilderProject and Monitium are two examples of this, as is Lyoness.


This allows a company to focus on making a good product and leaving the marketing aspect to a pre-built modular solution.